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Platform Masterclasses Documentation Fast Support
Platform Masterclasses Documentation Fast Support

Help Center: Guides &
Support Docs

Browse guides, FAQs, and documentation covering ads, compliance, security, and platform tools.

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Core Principles

Documentation

Guides on campaign management, setup, and masterclasses.

Best Practices

Expert strategies for data-driven, high-performance growth.

Compliance

Stay aligned with global ad standards and platform policies.

Fast Response

Support requests answered within 24 hours on business days.

Answers in Practice

Organized, Fast, and Free

Welcome to the Ferrer agency!

19 Categories, One Search Bar

Guides, FAQs, and platform masterclasses cover everything from Google, Meta, and TikTok Ads to Quality Score guidance and landing page delivery timelines.

Support requests get a real reply within 24 hours on business days. Can't find what you need? Open a ticket with our team directly.

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From Principles to Practice

No question here goes unanswered for long

Documentation means every feature — from initial campaign setup to advanced attribution modeling — has a written guide and a recorded masterclass, not just a support ticket quietly waiting to happen down the line.

Best Practices are why our guides teach data-driven decisions, not guesswork: every single recommendation ties back to real platform performance data, not a hunch or a trend someone read about once online.

Compliance keeps every guide aligned with current Google, Meta, and LinkedIn ad policy — updated the moment a platform standard changes, not months later once live campaigns are already affected by it.

Fast Response means real requests get a real answer within 24 hours on business days, from a team that already knows your account and campaign history, never a generic, copy-pasted script reply.

Every resource below exists because a real question demanded it, not because a template needed content.

Support in Practice

24-Hour Response

Support requests answered within one business day

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Every support request gets a real response within 24 hours on business days — not an auto-reply, and not a queue that silently grows over the weekend.

19 FAQ Categories

Answers organized across every part of the platform

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Our knowledge base spans 19 categories covering campaign setup, billing, compliance, and platform-specific questions, all searchable and filterable by topic.

Platform Masterclasses

Training included for Google, Meta, and TikTok Ads

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Beyond written guides, we provide recorded masterclasses covering all three ad platforms we manage — Google Ads, Meta Ads, and TikTok Ads — included at no extra cost.

Landing Page Delivery

New landing pages delivered in about 20 days

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Landing page delivery typically takes 20 days depending on complexity and how quickly content and assets are provided — timelines are set upfront, not left open-ended.

Quality Score Guidance

Guides explain the 1-10 scale platforms use to rank ads

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Quality Score runs 1 to 10 based on expected click-through rate, ad relevance, and landing page experience — our guides show exactly how each factor is scored and improved.

Campaign Maturity Window

Most campaigns reach optimized results in 3-4 months

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Good early results can happen sooner, but our documentation sets honest expectations: 3 to 4 months is the typical window for a campaign to reach fully optimized performance.

Support, When You Need It

Real answers, real people

Every support request gets a genuine response within 24 hours on business days, backed by a knowledge base spanning 19 categories across campaign setup, billing, and platform-specific questions.

If a guide doesn't cover your issue, our specialized support team is available during NYC business hours to resolve campaign-level challenges directly, not through a generic ticket queue.

Documentation and support, working together.

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Users worldwide

Client Testimonial Aparecido da Silva Client Testimonial Edson Braga Client Testimonial Ricardo Oleski

Your AI Agent, Working For You

Your AI Agent & Working For You

Your AI Agent Connect the AI agent you already trust — by voice or by text — and it generates your content directly on Ferrer, tailored to your business and your goals.

Working For You No account managers. No meetings. No calls. Once your content is ready, share it natively, straight from your phone, to whichever platforms you choose — no third-party ad APIs, no OAuth, no middleman.

Always Supervised Our team stays behind the scenes, quietly refining and supervising every result for quality — you'll never need to talk to a person to get results.

Common Questions

Security

How long does a login session last?

Your access token expires after 15 minutes and silently refreshes in the background while you're active. The underlying session (tracked in Active Sessions) lasts up to 14 days, or until you sign out or revoke it manually.

Is my data encrypted in transit?

Yes. Every connection is served over HTTPS, and we send a Strict-Transport-Security header (HSTS) so browsers refuse to fall back to an unencrypted connection, even by mistake.

How do I exercise my data rights (GDPR/CCPA/LGPD/PIPEDA)?

Use our Request Your Data form to access, download, correct, or delete your personal data. Requests are handled under GDPR, CCPA, LGPD, and PIPEDA — see our Compliance page for details.

How do I report a security vulnerability?

Use our contact form and describe the issue with steps to reproduce. We investigate all reports promptly and treat security disclosures with priority.

How does two-factor authentication work?

We use TOTP-based 2FA — one-time codes from any authenticator app (Google Authenticator, Authy, etc.), plus single-use backup codes generated at setup in case you lose access to your device.

Can I log in without a password?

Yes, with a passkey. Sign in with your device's fingerprint, face recognition, or PIN via the WebAuthn standard — credentials never leave your device and can't be phished or reused elsewhere.

What happens after several failed login attempts?

Failed logins add a progressive delay — 2s after the 6th attempt, 4s after the 7th, 8s after the 8th and beyond — on top of a hard account lock after 10 failed attempts, lasting 15 minutes.

Do you check if my password was exposed in a data breach?

Yes. At signup and on every password change, we check the Have I Been Pwned database to reject credentials already exposed in a known breach — passwords themselves are always hashed with bcrypt, never stored in plain text.

Why don't I see a CAPTCHA when I log in?

Before every login or signup, your browser solves a small Proof of Work computational puzzle — a few milliseconds for a real user, expensive at bot scale — which filters automated attacks without ever showing you a CAPTCHA.

Can I see and log out other devices remotely?

Yes. The Active Sessions page lists every device and location currently logged into your account. You can revoke any single session instantly, remotely, without needing to change your password.

About Us

How do you improve campaign performance?

Through data-backed decisions and continuous optimization — every recommendation ties back to measurable platform performance, not a hunch.

Which platforms do you work with?

Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, YouTube Ads, and TikTok Ads — see our Plans page for which platforms are included in each service tier.

What makes your approach different?

We measure success by real outcomes — clear attribution, no inflated ROI, and systems built to scale predictably, not just impressions or reach.

How can I get started?

Contact our team directly through the app, or explore our Plans page to see which package fits your budget and goals.

What budget ranges do your plans support?

Starter Acquisition, Growth Engine, and Scale System are built for ad budgets from $2,000/month up to unlimited spend, so businesses at different stages can find the right fit.

Is there a minimum contract length?

Yes. All plans require a 3-month minimum commitment, which gives our team enough data to properly optimize your campaigns.

Do you manage the ad budget, or just the strategy?

We manage strategy, execution, and optimization — the advertising budget itself is billed directly by Google, Meta, or TikTok, separate from our management fee.

Work With Us

Is remote work available?

Yes, we are a global company with remote-first operations, allowing our team to work from anywhere in the world.

What does the selection process look like?

Our process typically includes an initial screening, a technical assessment related to your role, and a cultural fit interview with the leadership team.

Do you provide technical training?

Absolutely. Every new member undergoes an intensive technical onboarding to master our internal tools and performance standards.

What kind of profiles are you looking for?

We're hiring performance-marketing specialists — PPC, Meta Ads, LinkedIn Ads, and Microsoft Ads roles, plus other positions depending on team needs. We look for people who are data-driven, technically proficient, and have a genuine growth mindset.

How do I apply?

Fill out our Careers form with your name, email, the position you're applying for, a short cover letter, and your resume as a PDF (up to 5MB). Send resume or Apply Now on this page takes you straight there.

What roles are currently open?

PPC Specialist, Meta Ads Specialist, LinkedIn Ads Specialist, and Microsoft Ads Specialist are our listed roles — select "Others" on the application form if your background fits elsewhere.

Do I need to be in a specific location or time zone?

No. We're remote-first and hire globally — there's no relocation requirement and no headquarters-first culture dictating where you need to be.

Contact and Requests

How quickly will I get a response?

We prioritize technical and urgent inquiries and aim to reply as quickly as possible during business hours — Monday through Friday, 10 AM to 4 PM New York City time. Exact response times can vary with request volume.

How is emergency support (Outages) handled?

For critical platform outages impacting campaign performance, our dedicated monitoring team operates Monday through Friday, from 10:00 AM to 4:00 PM (New York City time).

Can I request a strategy call through support?

No. Communication is handled directly within our app via the "Messages" page. Please note that our team is available Monday through Friday, from 10:00 AM to 4:00 PM (New York City time).

What should I do if I encounter a problem outside of business hours?

If you encounter a problem outside of our regular hours, you will need to wait until the next business day between 10 AM and 4 PM NYC time for your issue to be addressed.

What's the difference between Complaints, Help Desk, and General Inquiry?

Complaints are for formal issues with our service or performance, Help Desk is for technical or account problems, and General Inquiry covers everything else — all three route to a real person through the app's Messages page.

Is there a phone number I can call?

No. All support runs through the app's Messages page and our dedicated forms, so every request stays logged and traceable, not lost in a phone queue.

Responsibility

How do you make advertising more sustainable?

By reducing wasted spend through data-driven optimization and budget efficiency — every dollar is allocated toward measurable performance, not guesswork.

How do you guarantee reporting is honest?

All campaign metrics use clear attribution models with transparent, unmanipulated reporting — no inflated ROI numbers, ever.

How is diversity reflected in your campaigns?

We use inclusive creative strategies and responsible audience segmentation that avoid discriminatory targeting practices.

Does responsible marketing affect performance?

No — we've found the opposite. Ethical practices and transparent metrics build the kind of trust that drives stronger, high-value engagement.

Can I verify my campaign's attribution data myself?

Yes — every report uses transparent attribution models you can review and question at any time, not a locked black-box dashboard.

Do you still report honestly when a campaign underperforms?

Yes. We publish honest performance numbers even when they aren't flattering — reporting isn't adjusted to look better than the real result.

How do you avoid discriminatory ad targeting?

Audience segmentation is reviewed against platform policy and audited to stay free of discriminatory bias, across every campaign we run.

Can I report an ethics concern confidentially?

Yes. Our whistleblower channel allows confidential and secure reporting at any time, reviewed directly by our compliance team.

ESG

What does 'Environmental' mean for a digital agency?

We operate fully remote and cloud-based, with no manufacturing or physical footprint — our environmental impact comes from infrastructure efficiency, not offices or hardware.

How do you ensure social responsibility?

Through WCAG 2.1 AA accessibility across all 170+ app pages, GDPR/CCPA/LGPD/PIPEDA-compliant data handling, and inclusive audience targeting free of discriminatory bias.

What governance controls are in place?

23+ documented policies, full audit logs, and transparent performance metrics — we never inflate ROI reporting to clients.

Is there a way to report a concern confidentially?

Yes. We maintain a whistleblower channel for confidential reporting, reviewed promptly by our compliance team.

How many governance policies do you publish?

23 or more, covering everything from data privacy to security to billing — see our Legal & Policies page for the complete list.

Do you inflate performance numbers to look better to clients?

No. Transparent metrics and honest attribution mean we never inflate ROI reporting, even when the numbers aren't the ones a client was hoping for.

Which platforms' ad policies do you comply with?

Every campaign is checked against Google, Meta, and LinkedIn advertising policy before it launches, keeping ESG governance part of daily operations, not just a yearly report.

Download App

When will the app launch?

We don't have a confirmed date yet — it's in active development for both iOS and Android. Sign up for launch notification and you'll be the first to know.

Will it cost anything to use?

No. The mobile app is included with your existing account at no additional charge, the same as the web dashboard.

What devices are supported?

It's a Progressive Web App (PWA), installable from any modern mobile browser on iOS and Android — no app store or separate download required.

Will my account work the same as on the web?

Yes. It's the same account and the same data, kept in sync in real time — the mobile app isn't a separate, limited experience.

Can I already sign in with a passkey or 2FA from my phone?

Yes — passkey (WebAuthn) login and 2FA already work in any mobile browser today, on the same web dashboard. The installable app will carry over that exact login, nothing new to set up.

Will I get push notifications and offline access?

Both are planned for launch: push alerts for approvals and new messages, and offline viewing of recently loaded campaigns, messages, and approvals when you lose signal.

Is this a native iOS/Android app or a web app?

It's a Progressive Web App (PWA) — installed straight from your phone's browser, with no App Store or Google Play listing and no separate download.

How do I get notified when it's ready?

Tap Notify Me at Launch on this page, or reach out through Contact Us — we'll let you know the moment it ships, no spam.

Compliance

Which regulations do you follow?

GDPR, CCPA, LGPD, and PIPEDA — access, correction, deletion, and portability rights are honored the same way in every region we serve, not just where required by law.

What rights do GDPR, CCPA, LGPD, and PIPEDA give me specifically?

GDPR Articles 15-20 cover access, rectification, erasure, restriction, portability, and objection. CCPA covers the right to know and delete. LGPD Article 18 and PIPEDA Principle 9 grant equivalent access rights — all honored through the same process.

How do I access, correct, or delete my data?

Use our Request Your Data form — one dedicated form covers access, correction, deletion, and portability, routed directly to our compliance team, not a general inbox.

What happens to my data after I request deletion?

Once a deletion request is confirmed and processed, your data is permanently removed from active systems — we don't retain a hidden copy for later recovery.

How do you keep ad campaigns compliant?

Every campaign is checked against Google, Meta, and LinkedIn ad policy before it launches, with clear attribution tracked throughout — not audited into compliance after a complaint arrives.

Can I file a formal complaint?

Yes. Submit it through our Complaints form — every complaint is logged, tracked, and reviewed by a real person on our team, never auto-closed.

Can I report a compliance concern confidentially?

Yes. Our whistleblower channel allows confidential, secure reporting at any time, reviewed directly by our compliance team.

Is my data treated differently depending on my region?

No. Every user gets the same data-rights standard regardless of location — we don't apply a lower bar just because local law would allow it.

Accessibility

What does "seeks conformance with WCAG 2.1 AA" mean?

We have substantially addressed the WCAG 2.1 Level AA success criteria across all 170+ pages. We do not claim independently audited conformance — that requires a certified third-party audit.

Can I use this platform with a screen reader?

Yes. All pages use semantic HTML landmarks, ARIA roles, and aria-live regions. Every route change is announced via a dedicated RouteAnnouncer component so screen readers always track navigation.

Is everything keyboard navigable?

Yes. The sidebar, header, modals, dropdowns, and all forms work via Tab, Enter, Space, and Escape. Modals implement a focus trap and return focus to the trigger on close.

How do I report an accessibility barrier?

Use our contact form at fdmarketing.io/app/form/contact-us. Include the page URL, a description of the issue, and the assistive technology and browser you were using.

Does the site respect my reduced motion setting?

Yes. If your device has Reduced Motion enabled, decorative animations — orbiting graphics, auto-scrolling strips — are disabled automatically; nothing on the page depends on animation to function.

How do I know where my keyboard focus is?

Every interactive element — links, buttons, form fields — gets a visible 2px brand-color focus outline, and a skip link is the first focusable element on every page so you can jump straight to the main content.

Does every page have a distinct title?

Yes. All 170+ pages carry a distinct, descriptive browser title, so screen reader users and anyone using browser tabs always know exactly where they are.

Is accessibility verified automatically or by hand?

By hand. Every WCAG 2.1 AA success criterion referenced on this page has been manually verified with a keyboard and screen reader, not just run through an automated scanner.

Plans

Do I need a credit card for the free trial?

No. The 7-day Free Trial gives you full access with no credit card required — you only enter payment details if you choose to continue on a paid plan.

What happens after my free trial ends?

Your trial simply ends — since no card was required, nothing is charged automatically. Choose Starter or Pro whenever you're ready to continue.

What's the difference between Starter and Pro?

Pro includes everything in Starter plus higher generation limits, multiple brand profiles, priority processing, advanced content history, and priority support.

Is there a long-term contract?

No. Starter and Pro are both month-to-month with auto-renewal billing — cancel anytime, no long-term commitment required.

Can I upgrade or downgrade my plan later?

Yes. You can switch between Starter and Pro at any time from your account — changes apply to your next billing cycle.

Do the listed prices include taxes?

No. Starter and Pro prices are shown before tax — applicable taxes are calculated and added at checkout based on your location.

Legal & Policies

How many policies do you publish?

23 or more, covering privacy, data, security, billing, and accessibility — every one dated and versioned, not buried in a single generic terms page.

Can I download a copy of a policy?

Yes. Every policy is downloadable directly from this page, so you always have a dated copy on hand.

How do I know if a policy has changed?

Each policy is versioned and dated. When we update one, the version number and date change so you can always tell what's current.

Where can I find your Privacy Policy?

It's listed under Privacy & Data on this page, alongside our Cookie Policy and other data-handling documents.

Are your policies the same in every country?

The core terms are consistent everywhere, with regional data-rights sections addressing GDPR, CCPA, LGPD, and PIPEDA where applicable.

How do I request a printed or older version of a policy?

Reach out through our Contact Us form and specify the policy and version you need — our team can provide it directly.

Do policy updates apply immediately?

Material changes are dated at publication and, where required by law, communicated in advance before taking effect.

Who do I contact with legal questions?

Use our Contact Us form and select the relevant topic — legal and policy questions are routed directly to the right team.

Testimonials

Are these testimonials from real clients?

Yes. Every testimonial is from a named, real client — with video for three of them, and no actors, scripts, or paid endorsements for any.

How do you select which testimonials to feature?

We feature clients who've seen measurable, real results working with us and were willing to share their experience publicly.

Can I share my own experience as a testimonial?

Yes. Submit your story through our Share Your Testimonial form — we'll reach out about featuring it here.

Do you edit testimonials before publishing?

We only trim for length. The client's own words and rating are preserved as given, with no rewriting of their message.

Is compensation given in exchange for a testimonial?

No. No client is paid or compensated for sharing their experience — every review here is voluntary.

Can I contact one of the featured clients directly?

We don't share client contact information directly, but you can request a reference through our Contact Us form.

Home

What exactly happens when I connect my AI agent?

Your AI agent generates content tailored to your business and goals directly on Ferrer — no account managers, no meetings, no calls required.

How do I publish content once it's generated?

You share it natively, straight from your phone, to whichever platform you choose — no ad APIs, no middleman.

Do I need my own Google Ads, Meta, or TikTok account to use this?

No. Content is shared straight from your phone through native sharing, not through advertising APIs or third-party ad accounts.

Is a real person involved, or is everything automated?

Our team stays behind the scenes, quietly refining and supervising every result for quality — you'll never need to talk to a person to get results.